Mobile; the new normal
December 30, 2016 2:54 pm
Categorised in: The Blog
The inescapable trend.
The world has gone mobile. We want information and we want it now; it doesn’t matter if we’re at home in front of the TV, meeting friends for a coffee, or at the top of a mountain in the middle of nowhere. Thankfully, our smartphones are here to the rescue. We can find out pretty much anything, as long as we have 4G or a wifi connection.
There are 2.1 billion smartphone subscriptions in the world today. By 2020, there are expected to be 6.1 billion users worldwide; that’s 80% of the world’s population. Mobile is the new normal, but there are mobile trends just around the corner that could help your business stay ahead of the curve.
Mobile is the new normal for recruitment.
The need for instant information doesn’t stop at Googling what else has that actress been in, because I definitely recognise her from somewhere. We want to be able to do everything we can do on a desktop computer, including looking for and applying for a job.
Candidates wanting the whole job hunting experience to be available on their mobile is nothing new; 72% of job hunters have visited a company website from their device and 45% have even applied for a role from their phone. Recruiters are also benefiting from mobile recruitment; they are no longer confined to their desks for their day to day tasks.
And it’s not just being able to post and apply for jobs on mobile, we need to talk about how the mobile culture has affected candidates’ expectations of the recruitment process. Because mobile is the new normal, job hunters are impatient. They want updates and notifications, they want pictures and videos; they want the job hunt experience to reflect that of any other mobile interaction (such as online shopping).
Mobile as an end-to-end experience.
Now that mobile has become the norm for recruitment, we need to stop thinking about mobile as an add on, but as an end-to-end experience. It’s not just about each stage of the recruitment process being available on mobile but how each of those stages link together seamlessly.
You’re on the job hunt and you’re searching for your new role on your lunch break; obviously you can’t use your work laptop to hunt for a new job so you get out your mobile.
After a bit of searching, you come across a role that is perfect for you, so you click to find out more. You watch a video – a day in the life of the role you’re applying for – and decide that this job looks incredible. At the end of the video, an ‘Apply Now’ button pops up; you click it and it takes you to an application form. You fill in the form, attach your CV (still all from your phone) and hit submit. Phew. Now to wait.
Immediately, you get an email: ‘Thank you for your application. We will be in touch in the next few days to let you know if you were successful’. Even though you have to wait a couple of days to find out more, at least you know that your application went through.
Now here’s where it gets interesting. A couple of days later, you’re notified that you’ve made it through to the next stage. Your potential new employer would like you to record a short video interview, telling them why you’d be perfect for the job. You record the video on your phone (no need to mess about with the webcam on your work laptop) and click submit. Once again, you get the notification that your application has been submitted.
Yes! They’d like you to come in and meet the team. You receive an email with the interview details that includes a diary invite, a Google maps location (with a link that’ll take you to the Google maps app and direct you), and a photo of the person you’re meeting (so there’s no awkward making-eye-contact-with-everyone-just-in-case). You can even click through to an augmented reality environment to help you find the entrance to the building; it can be a bit of a maze for visitors.
Your interview went incredibly well and you got the job, and you did it all from your mobile phone.
And it’s not just about the candidates.
The process for your recruitment teams should be just as mobile friendly and seamless. Recruiters should be able to post a job, receive applications, move candidates through the pipeline, and feedback to candidates, all from their mobile. Perhaps an in-house app.
When they’re about to conduct an interview, recruiters might also receive an email, this time with candidate details and a picture to jog their memory. If the interview is off-site, they may also receive the Google maps location and link to the directions.
The mobile end-to-end experience is for everyone involved, and the more mobile technology advances, the further we can go to make to journey seamless.
TribePad can help.
Our fully mobile friendly Applicant Tracking System and Video Interviewing Platform can help you stay ahead of the curve as mobile continues to take over the world. We love technology and we’re constantly working on new ways to make our platform experience as easy and as seamless as possible, for both candidates and recruiters.
Drop us a line and we’ll tell you all about it.